Brand guidance

A practical identity system for clear, consistent Arai Hû communication across websites and applications.

01 · V11

Identity

Arai Hû means black or dark cloud in Guarani. The cloud and lime signal form the primary mark; the outlined wordmark is the preferred signature when space allows.

Arai Hû
V11 · optical wordmark · protected color

02 · V11

Approved variants

Choose by surface, not preference. Keep embedded colors unchanged except for the designated monochrome asset.

Arai Hû · Light
LightFor paper and light surfaces.
Arai Hû · Dark
DarkFor midnight and dark surfaces.
Arai Hû · Monochrome
MonochromeThe only color-inheriting variant.
Arai Hû · Tinted
TintedDesigned cobalt and lime treatment.

03A · 16 px / 24 dp

Minimum size

Use the optical icon at 16 px or larger on the web and 24 dp or larger in interfaces. Use the logo at 120 px wide or larger; below that, switch to the icon.

03B · x = signal width

Clear space

Keep one lightning-bolt width of clear space around every side of the mark. No text, controls, borders, or crop edges may enter this area.

04 · V11

Incorrect use

05 · Web / Mobile

Web and mobile examples

Arai Hû

Web

Use the transparent optical icon in navigation and the outlined logo in wider headers. Use release web icons for favicons, touch icons, and manifests.

Arai Hû

Mobile

Use launcher-framed assets for app stores and launchers. Preserve the supplied safe zone; do not crop an optical icon into a launcher shape.

Release v0.1.1

Sprite and Goshtoso

The brand sprite exposes canonical symbol names. Goshtoso renders a safe external SVG reference; catalog.json remains the source for generated client bindings.

icon.Icon(icon.Config{SpriteURL: brandicons.SpriteURL, Symbol: brandicons.IconAraihuIconMonochromeTransparentOptical, Label: "Arai Hû"})

Release v0.1.1

Attribution

Identify the asset as an Arai Hû mark, retain NOTICE, and keep third-party license notices. Attribution does not grant endorsement.